Seventeen Agency Unveils Bold New Brand Identity Celebrating 'Odd Minds'
London-based creative agency Seventeen has launched a striking new brand identity, characterized by whimsical graphic icons. This rebrand, following 20 years of operation, positions the agency as a collective of 'odd minds' and includes a revamped website. The initiative celebrates unconventional thinking and aims to redefine industry norms through unique visual language and individual expression.
Miniforms Unveils 2025 Collection: A Fusion of Innovation and Craftsmanship
Italian design house Miniforms introduces its 2025 collection, showcasing new furniture and lighting collaborations with designers like E-ggs and Matteo Zorzenoni. Highlights include the Nami table with its unique crimped base, the plush Amia chair, the glass Striche tables, the expansive Nebulone sofa, and the versatile Rificolona lamps, all reflecting Miniforms' dedication to innovative design and quality craftsmanship.
Second Hand Sofas: A Practical Guide to Choosing Quality and Comfort
Matteo Frontini has unveiled an innovative iteration of the classic Moka coffee maker, integrating a helical spiral base that dramatically reduces brewing time. This groundbreaking design, reminiscent of jet engine technology, aims to modernize the beloved coffee ritual established by Alfonso Bialetti and Luigi De Ponti in 1933, blending tradition with cutting-edge engineering for enhanced efficiency.
The Turbo Moka's unique helical spiral base boasts an impressive 93% increase in surface area, allowing for double the contact time with the heat source compared to conventional Moka pots. This design enhancement not only halves the brewing time but also achieves a remarkable 30% reduction in energy or gas usage, demonstrating a commitment to both performance and environmental consciousness. Frontini emphasizes that this creation is not a revolutionary departure but rather a thoughtful evolution, combining elegant design, scientific principles, and ecological awareness.
Crafted in Italy using a traditional lost-wax casting technique, the Turbo Moka retains the familiar silhouette of its predecessor while housing an ingeniously redesigned water chamber influenced by aircraft turbines and fluid dynamics. Although the boiler section features this innovative spiral form, the main body, internal funnel, and filter maintain the original Moka pot's iconic structure. Launched at Salone del Mobile, this modernized coffee pot is currently available in a three-cup size, with one- and six-cup versions anticipated for future release, continuing the legacy of Italian coffee culture with a sustainable and efficient twist.
This innovative approach to an everyday object underscores the power of design to enhance functionality and sustainability without sacrificing cultural heritage. By integrating advanced engineering with traditional craftsmanship, the Turbo Moka serves as a beacon of progress, reminding us that even the most cherished traditions can be revitalized through thoughtful innovation. It inspires us to seek out solutions that not only improve our daily lives but also contribute positively to our environment, proving that the pursuit of excellence and responsibility can go hand in hand.